Why Macadamia Innovation? ::
Why is there a commercialisation partner?
Once the varieties had been fully assessed, the next task for Hort Innovation was to identify an experienced commercialisation partner. Hort Innovation are responsible for ensuring that levy funds are invested by a competitive tender system. A tender request was issued to the open market and interested businesses were asked to submit a proposal against a detailed set of requirements laid out in the tender document called a Request for Proposal (RFP).
The process of commercialising a new variety of plant requires a very detailed understanding of the legislative framework protecting intellectual property in Australia, the ability to tightly manage access to the new plant material through licensed plant propagators and the processes in place to manage the financial aspects of the arrangement.
Why was Macadamia Innovation selected in the tender process?
The organisation behind Macadamia Innovation is the Queensland Strawberry Growers’ Association (QSGA). New strawberry varieties have been bred in Australia for decades and QSGA now has years of experience managing the commercial arrangements behind some of the most widely grown strawberry varieties currently in Australia. QSGA responded to the open tender using the knowledge and expertise built in the strawberry industry and was chosen by a competitive evaluation as the commercialisation partner for the four new Australian high-performing macadamia varieties.